Jennifer Rooney
Co-Founder & Director of Senior Living
Jennifer Rooney is a co-founder of Keyhole Capital. Jennifer has a Bachelor of Arts from UW-Eau Claire, Wisconsin, along with a Health Care Administration license. Jennifer began her career in Real Estate, first selling, then developing and building both residential and apartment communities with her husband Jim. Jennifer was also the lead designer for their construction projects. Currently, Jennifer operates The Classic at Hillcrest Greens, a senior living community with an age-in-place concept. The Classic is upscale senior living with 135 apartments and features Independent living, assisted living, and Memory Care. Jennifer grew up in Altoona and is proud to bring The Classic at Hillcrest Greens to this community. Her business and real estate background provide necessary operations knowledge, but it is her passion for people and, in particular, seniors that motivates Jennifer to ensure The Classic is a vibrant community. Jennifer also co-founded Once Upon A Prom, a non-profit that gives prom dresses, jewelry, and shoes to girls in need in exchange for community service. Once Upon a Prom is now in its 15th year. Jennifer lives in Chippewa Falls with her husband and has three grown sons, a dog, and a grandson.